For any successful sports activity, it should start with a plan and it is very important to put the plan into the context of business in order for a particular sports activity (event, club, team, sponsorship deal…etc.) to generate real outcomes and value for its stakeholders. and to make it financially and operationally successful

That’s why, at Sports 2 we believe in the importance of creating successful sport “business” plans and models (on paper) that bring the big-picture mentality to the game and include elements of marketing, operation, and mainly financials that helps to:
  • Spot real “investment” opportunities in the sport
  • Set-up new strategic goals and objectives
  • Develop long-term vision and manage expectation
  • Make educated recommendations, in line with the objectives and goals an organization pursues
  • Structure and re-structure the sporting activities
  • Structure or re-structure sponsorship benefits and packages
  • Find solutions to run sport in more efficient and cost-effective manner that helps avoid money loses and guarantee sustainability
  • Focus on solving business and management issues related to sports.
  • Promote sports’ development in more professional and business structures.
  • Support the stakeholders to optimize the value of their investments, revenues and cost management
  • Successfully commercialize the sport on the long run & to make financially & operationally successful
  • And finally make well-informed choices and help them to avoid unnecessary financial risks...
Through the past years, we have worked closely with our clients to develop a number of sport strategic and business plans and offer consultancy services to different types of organizations, including professional sports teams, athletes, sports associations, corporate sponsors, major events and non-profit organizations.

In general, when we develop Sports Business plan, we focus on the following elements:
  • Sports Business, purpose, description and classification
  • Strategic vision, goals, and objectives
  • Strategy development (short, medium and long-term plans)
  • Action Items
  • Marketing plans and
  • Activation strategies and tactics including visibility strategies and integrated communication and PR plans
  • Financial budgeting cost control and revenue projections and enhancement
  • Sponsorship and partnership opportunities and packages
  • Sports Business improvement solutions
  • Sports operation and execution plans and methods
  • Exit scenarios and plan

Finally, the sport is a business, then a successful business needs a constructive solid business plan and in our case, we need a sports business plan.